Doc Searls points to some rather overblown rhetoric surrounding the idea of hyperwords (and the associated FireFox extension). This is essentially the age-old idea of generic links (you can read a nice little paper from 1996 on generic links).
So, the idea’s not particularly new, and the "tyranny of the link" is a particularly odorous piece of rhetoric that implies a kind of hierarchical power that doesn’t actually exist. That doesn’t mean the idea is bad. The plugin is actually interesting. It’s essentially a way to provide a browser-based context menu for selected text. Of course anyone who uses many extensions and third-party accessories with their browser has already had a number of these same features available to them: highlight and search, highlight and email, highlight and "shop" by searching commerce sites, etc.
The issue with generic links is that the information they link to is, by and large, useless to the reader. The strength of "normal" links is that they carry meaning and intention. That’s why authors pot them there and why we want them. Hyperwords are intended to supplement directed links, but in terms of value they are small coin indeed. The vast majority of words and terms are intrinsically ambigous– connotation is the reservoir of power from which language draws. Generic links don’t understand ambiguity.
The bottom line– if you want a centralized and handy little browser widget that unifies a number of other plugin functions (and adds a few more searches and links of its own), then HyperWords is of interest. But the real intellectual work– taking the idea of the generic link and doing something more with the anchored text than linking to common searches and web utilities– hasn’t been done. I don’t have any bright ideas other than thinking that the real power of the generic link/hyperword would be revealed by tying it to my existing social network connections and employing strong heuristics to help make the results more relevant. For instance, of performance weren’t an issue, pulling up the latest 20 Technorati and MyWeb results for a term and displaying them immediately as entries in the context menu. Or making use of my vast pool of resources that have merited my attention: del.icio.us links, flickr pictures and contacts, my blogroll, etc. The idea of hyperwords tied to the promise of social network and attention-based search technologies and agents is something worth thinking about.
In a blog comment, the author says:
The title of the piece was inteneded [sic] to provoke debate on what we can do in addition to the link. Of course the link is great! Now, what else is there?
Hyperwords would be a lot more interesting if he were making more of an attempt at answering that question himself.
[ruminate, hyperwords, hypertext, linking, search, firefox, extensions]