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[photo by marmota]

While I’m as much about “information like water” as the next person– I don’t get myself worked up trying to keep up with every Twitter or blog post from people I follow or subscribe to– my online habits put a natural cap on the number of people that it makes sense to follow. Over the last few weeks I’ve found a need to cut back a bit on the volume so the good stuff doesn’t get lost. In doing so I’ve stumbled across a few personal principals for following (and not following) people.

I don’t have a magic number that I can follow (if I did, it would probably be something a little insane, like D’Arcy’s 62 so that the avatar grid on his Twitter page is even). I also tend to take the online conversations a bit more personally– even in an informal place like Twitter– so Jen’s approach is a bit too flippant (too informal? I’m not trying to be negative, it just isn’t a good method for my personality) and drastic for me.

If you don’t follow me, I will probably drop you. There are exceptions– a very few people I follow just because they are so funny or informative (in a non-personalized way)– but like the group conversation I always liken Twitter to, I will only sit and make googly eyes for so long before moving on. If my conversation isn’t interesting enough for you to follow, then you better be really interesting or I better really be hoping you will eventually follow me. Otherwise, *snip*.

If you talk too much then for purely practical reasons I’ll probably stop following you. This mostly happens with people who consistently deluge my Twitter-stream with scores of chat-like posts, usually to the same person or three. I do subscribe to a number of loud talkers via their RSS feed. However,

If you don’t talk enough I’ll probably drop you as well. If you have a history of interesting, but rare, Tweets I’ll probably add you to my RSS reader. This is also partially pragmatic: those who don’t Tweet enough tend to get lost in the stream of information anyway. A corollary:

If you are using Twitter for advertising, product announcements, etc., then use it! If you only Twitter once every 3-12 weeks to tell me about something new with your product, then don’t bother. That’s why you have your web site and mailing lists and other mechanisms in place for customer service.

I have no use for locking or blocking… yet. I haven’t found a compelling reason to block anyone yet. If you want to follow thousands of people and I am one of them, that’s OK with me. I don’t understand it, but I don’t care any more than I care that many people subscribe to my blog feeds (and for all I know, Twitter feeds too) that I don’t know. Of course, if I protected my updates that would be different. But on that, my position hasn’t really changed: I don’t see that locking provides enough benefit to outweigh the downsides for how I use (and want others to use) the system.