[photo by John Vetterli]
In conversations with George Siemens yesterday about personal networks, the question of network size, accuracy, and trust came up… in particular the concept of “friends” in existing social network applications. The issues aren’t new. To list just a few fundamental problems:
- First degree ties in most existing social network applications are bivalent: you are “friends” with someone or you’re not connected at all.
- Ties beyond the first degree aren’t used functionally.
- There’s barely a conception of first degree trust (which is also all-or-nothing) much less anything beyond.
- Without different types of connection, network connections inherit too much social baggage and in that light he transparency (or not) of connections in networks hasn’t been adequately considered.
I’ve long preached that one of the most significant future values of creating and maintaining a social network comes from applications still to come which will makes use of one’s existing network to create new and more powerful mechanisms for finding, handling, and assessing information. The obvious first step, which is beginning to appear, is using your network connections (people and resources) to order and/or filter search as well as provide semi-intelligent recommendations for material related to those searches.
a) For further, more sophisticated use of our network, we need that network to have a more sophisticated understanding of relationship types (including negative ones)! In real life I have friends, peers, institutional colleagues, soul mates, acquaintances, bosses, immediate and extended family, etc. I have connections to people that I know and do not know, that are generally interesting and that are interesting only in particular contexts. There are people and information resources that I expressly don’t want to hear from and whose influence should have a negative effect on reputation, ranking, and recommendations. Granted, that no scheme will be perfect and leaving the creation of the system completely up to end-users might be too unwieldy… but it’s hard for me to see how an imperfect change could be harmful.
b) Beyond generating pretty graphs and impressive-looking numbers, the friend-of-a-friend network– even with a binary conception of friends– could already do much more than it does. I don’t need to know that through my connections in System A I am linked to a city-sized population of unknown people also in System A… nor is manually browsing that list likely to be fruitful. How about using some mathematical mojo to make use of the actions, information, and connections of that population to bring new information, resources, and people to my attention. What I see happening now is rudimentary at best, non-existent at worst.
c) If there is some scaling conception of trust in connections that can be expressed by value, at least, and preferably also by type or content, the door is opened for leveraging one’s network connection to take into account explicit, inherited, derived and even predicted trust. Operationally, trust is almost another social type… it might even work, at least as a start, to conceive of it that way.
d) Twitter makes some of the consequence of the single friends model explicit… and calls into question the model of almost complete transparency in a social system. I know I’m not alone in imperfectly and inconsistently fighting a reflexive feeling of obligation to follow those who follow me, which just isn’t workable for me even at my current levels of following about 30% of those that follow me. Making the model transparent so that we all know who all followed and followers are provides avenues for introduction and discovery… but it also makes the act of following into an uncomfortable social signaller confusing the act of instantiating a network connection– which can come in many types– with friendship in the traditional, social sense.
I don’t see a downside in enhancing connection mechanisms for those who choose not to engage them– those who want to simply have people who are connected or not with no concept of type or trust can do so– the calculations to be made would simply rank all connections equally as they do now.
Is anyone working on these issues? Is progress being made?