ChangeThis is on a mission to “spread important ideas and change minds.” How? As they say:

Over the next few months, we’ll publish powerful, rational arguments from leaders in politics and business. These arguments may upset you. They may make you curse. Ultimately, we’re confident that they will convince you.

Their plan is to publish 5-20 page ‘manifestos’ dedicated to clear thinking and respect for the issues and the readers rather than attempting to persuade through ideology and charaisma. They’ve enlisted authors and thinkers such as Donna Brazile, Halley Suitt, Guy Kawasaki, and Jessica Stern that they hope will then be passed around (in real life and on the web).

They’ve also got a blog: Read and Pass. I plan to keep my eye on it.